With Wii Fit dated for North America and Europe today, the important issue of price is one that is going to be at the forefront of many gamers’ minds (and wallets). Nintendo of America president Reggie Fils-Aime has confirmed that the software and Balance Board will ship for less than $100 USD, and that a respectable number of new developments to come that will make sure its lifespan is secure.

Speaking to IGN, Fils-Aimes explained that Nintendo will be working hard to release Wii Fit at as close a price as it was available in Japan:

IGN: What exactly is Wii Fit’s price and when will it release?

Reggie Fils-Aime: In terms of the release, let’s start there. We’re going to be announcing that Wii Fit will be launching on May 19. Price for the Wii Fit Board and the software is under $100 — we’re still working to finalize the price given currency exchanges, etcetera, but under $100 bucks.

IGN: In Japan, it was around $83. Do you think you’ll be able to release at a comparable price?

Reggie Fils-Aime: We do. And again, it really all comes down to the exchange rate and all of the costs inherent with the Balance Board. It’s a heavy piece of equipment but certainly from a consumer standpoint, it’s going to represent a fantastic value.

Fils-Aimes added that gamer’s value for money with the Wii Balance Board will be guaranteed, as over 10 games were currently in development to make use of the pressure-sensitive accessory:

IGN: Under $100 for another peripheral is still a chunk of cash to shell out. Do you have anything in line that will make further use of the Wii Balance Board?

Reggie Fils-Aime: I think what you’re speaking to is, from a consumer perspective, help me feel good about this purchase. There are over 10 games in development that take advantage of the Balance Board. Certainly in terms of ongoing enjoyment, we believe that Wii Fit plus the Balance Board will provide that to the consumer.

What are your thoughts on Wii Fit’s price point? Is around $100 USD a fair price in your eyes? Given the higher price of software in Europe, expecting a similar price across the pond is unlikely. Let us know in the comments section below.