The Game Factory has confirmed that it will début a new gaming experience targeting the growing number of female casual gamers in the Autumn period of 2008, with the title being developed by veteran German development outfit Shin’en Interactive, well-renowned for its work on the Iridion and Nanostray space shooter franchises.

The Game Factory might be better known for its children’s games, but this time it is going with something a little more different. Zenses Ocean and Zenses Rainforest will allow players to escape from the stress of daily life while challenging the mind, body and spirit through relaxing puzzle games, soothing ambient sounds and authentic rainforest and oceanic visuals. A preview of Zenses Ocean will be available at this year’s Nintendo Spring Media Summit, which takes place today over in San Francisco, USA. Both games will be available in October of 2008 at a suggested retail price of US$29.99, whilst a European release has yet to be confirmed. “Hot Spot” is an animated, creature-building visual puzzle. In Pearl Diver, connect three pearls of the same colour to score big.

“We’re very excited to bring Zenses to the growing number of women who are increasingly embracing casual gaming. We have spent a lot of time and resources to analyse the motivations, requirements and expectations of the female casual gamers. Zenses is the first Nintendo DS title developed specifically for the female audience. With Zenses, we are creating a brand new gaming experience based on intelligent, addictive gameplay wrapped around appealing visuals and soothing music. We hope female gamers will really enjoy taking time for themselves to relax with Ocean and Rainforest our first two titles in the Zenses series.”
- Henrik Mathiasen, CEO of The Game Factory.

“2008 is the Game Factory’s third year in the North American market, launching our first own IP and new franchise with Zenses is hugely exciting for the whole team. Despite being a very different business model to the licensing side of our portfolio, the level of experience throughout the team is considerable and well equipped for our launch in October. Having recently had the opportunity to present Zenses to the U.S. and Canadian trade it was fantastic to see such as positive reaction from everyone who really embraced the concept and offered inspiring and creative feedback regarding co-marketing opportunities.”
- Leah Kalboussi, The Game Factory’s Vice President of North America.

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