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Walmart: Wii Fit “perfect” for Mother’s Day

Forget the flowers and chocolates, what Walmart wants you to treat your mother to on her special day of the year is a copy of Wii Fit. The American retail giant is pushing Nintendo’s exercise title as “the perfect gift” for Mother’s Day.

The firm’s Internet homepage is dominated by Wii Fit, with an offer that gives consumers a $10 voucher to spend on the site if they place a pre-order for the software.

“Initial response is extremely strong, and we’re feeling really good about Nintendo Wii Fit dominating the home page,” said Kelly Thompson, Walmart.com’s chief merchant, of early shopper demand for the game. “… We really like the angle of marketing it to Mom.”

That’s right, let your mother relax on Mother’s day with a long, exhausting workout.

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