Take-Two criticises AO ratings
Just as the furore surrounding the rating of Manhunt 2 was looking like petering out temporarily, Take-Two’s management has spoken out to question the point of having an “adults only” rating, when, effectively, it only bars a console game from release.
During a conference call yesterday, Take-Two chairman Strauss Zelnick explained that the firm is “evaluating its options” regarding the release of Manhunt 2, rated “adults only” in North America.
“We’re determined to bring Manhunt 2 to the consumers for which it was intended, and to do so in a responsible fashion,” he stated.
The Entertainment Software Rating Board recently gave the title an “AO” rating because of intense violence. Many large retailers don’t carry games with an AO rating, and console manufacturers (Sony and Nintendo included) don’t allow such rated games on their machines, reports Next-Gen.
Zelnick continued:
“We don’t see ourselves in the AO business, but if we find ourselves in the AO business, it would be because we have a title that we consider art and entertainment, that we consider is appropriately rated at AO, that we’d like to bring to market, and that I and Ben [Feder, CEO] are prepared to stand behind.
In that instance, one has to ask oneself what’s the purpose of a rating if it in fact means that a title cannot be released? But I don’t think that that issue falls at the door of retailers. Retailers are acting responsibly, frankly, and I think a retailer has a right to say, ‘This is what I’m prepared to put on my shelves.’ It’s not correct to be critical of the retailers at all.
Because this is a voluntary ratings system in the US, we have to be critical of ourselves if we’ve allowed a system to develop that prevents us from bringing a title to market that we want to bring to market. That’s something that we have to address.”
Looks like the battle over Manhunt 2 is set to rage on quite a while longer. We’ll keep you posted.









“and console manufacturers (Sony and Nintendo included) don’t allow such rated games on their machines.”
Thats incorrectly stated, as it was decided way back in the infancy of the industry with Atari vs Activision anyone can release a game for a console regardless of what kind of permission they have from the manufacturer. The issue is licensing, Sony, Nintendo, and Microsoft will NOT license AO games. So what this means as far as I can tell, I could make a game where you go around fucking dead monkeys in the ass, and sell it, as long as it doesn’t have any copyrights on it from those companies that I did not license from. So if Take 2 wanted to release the game as is, they could but wouldn’t be able to label it with the Playstation 2 or Wii logos and brand names.
Now that, my friend, sounds like a GAME! Can you imagine ‘Dead Monkey F_ckers: Tailpipe Bananas’ with the WiiMote!? Awesome!
But seriously (although I would buy the Dead Monkey game…If Burger King can sell games, anyone can), yeah, why can’t developers make games without the licensing/copyrights from Sony, et al? Good point.